A bumper ad is a six-second video ad ideal for increasing brand reach and visibility. Google has introduced Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. Users won’t be able to skip the new short-form ads that are aimed at complementing TrueView campaigns.
Many big brands are using bumpers ads to drive their goals like ad recall and awareness. Bumpers ads are a cost-effective way to reach your target audience, ensure your message is seen and heard and hold you top of mind. Bumper ads are short but their impact is huge.
With digital marketing being a dynamic field, we understand to remain updated with the latest trends and marketing strategies being introduced in the industry. Bumper ads at the moment are the talk of the town and are at top most priority when it comes to video ad promotions.